Monitor your competition to boost your online visibility. BrightLocal's tools can help you see who is getting the most attention in your area. It is easy to track whether your competition has changed or become more aggressive.
Local SEO is vital for small business owners that have local customers. They will enjoy greater visibility and foot traffic to their brick and morter locations. Local SEO requires technical skills and time.
Use the right SEO tools. You might also consider using behavioral tracking tools to track where customers come to your site. This will reveal where visitors are coming from, and what content they are looking for. This information will also be useful in determining your local SEO strategy.
Google Search Console also offers useful tools, such as the ability to track site traffic, click-throughs, and average time spent on site. The higher your conversion rate, the more time that site visitors spend at your site.
Google Search Console is another useful tool that can be used to monitor your site's time on site, click through rates, and organic traffic. Your conversion rate is higher the more site visitors spend time on your site.
Local SEO is the most time-consuming part of an SEO campaign. However, it's an essential part in an SEO strategy.
You should also assess your Google map pack ranking or organic search result results. These are results that appear under the Local Map. LocalRank Flux can be used to confirm your search ranking.
A solid content marketing strategy is key to optimizing your local search results. You can blog about local events or general information about your town. You should also keep your site updated. This is a great way to ensure that your content stays relevant and current for your target audience.
Google also considers reviews online about your business. Google also collects reviews via consumer directories. Positive reviews can help improve your rankings and build a stronger reputation.